Topics to Attract Attention From Consumers

    Is 2015 the year that you revamp your blog, or get quoted by local media in your area? Kevin Hawkins has a list of ideas to get you started in a post for real estate PR firm, WAV Group Communications.

    “It is really not that hard to craft a meaningful story to get pick up in your local newspaper or lead to a local radio or television interview. You just need a road map,” Hawkins writes. “Editors rarely grab news releases off the wire and write about them. However, they do search the wires, which leads to calls for quotes and is a great method for creating editorial credibility.”

    When crafting a story or press release, Hawkins suggests using local data and quoting local experts. If you decide to hire a writer, Hawkins cautions against going cheap, and notes that most professional writers charge between $1 and $2 per word. He also suggests posting releases on a paid wire such as Marketwired, PRNewswire, Globenewswire or PRWeb, which tend to cost $500 or more.

    Hawkins included a list of 25 story ideas. Here are a few favorites:

    • Top commuter communities
    • Update on the housing recovery
    • Housing affordability report for [month] in [local market]
    • Top local housing trends you need to know
    • Secrets of property search for [local market]
    • Signs you hired a great real estate agent
    • See the most expensive homes for sale
    • Hottest neighborhoods in 2015
    • Shopping for a home? What’s open this weekend
    • Negotiating a low price on a home: What’s the list-to-sell ratio?
    • Best bargains in town

    Source: http://realtormag.realtor.org/daily-news/2015/01/05/topics-attract-attention-from-consumers#sf6744201

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